Joining an international initiative that aims to save rhinos from the threat of extinction, WildAid’s worldwide Ambassador – renowned Vietnamese-American actress Maggie Q and her fiancé Dylan McDermott, representatives from US Embassy, local government and NGOs will hold a briefing at Sofitel Plaza Hanoi on Friday, April 10 at 2:00 PM.

The Stop Using Rhino campaign responds to the dramatic decline in the world’s rhino populations in recent years due to the skyrocketing increase in illegal consumption of their horn. Although Western medicine confirms that rhino horn does not cure disease, due to wrong beliefs, demand for its use in Asian countries, especially in Vietnam, has led to an increase in the number of rhinos killed from 17 in 2007 to 1,215 in 2014 in South Africa alone. At this rate of consumption, some rhino species face extinction if serious actions and interventions are not taken.

WHAT:       A Media Briefing to announce WildAid’s 2015 plan and welcome Ambassador Maggie Q

WHO:            Maggie Q – Vietnamese-American Actress, Ambassador of WildAid

                    Claire Pierangelo – Deputy Chief of Mission, US Embassy

                    Dylan McDermott – American Actor,

                    Guest John Baker – Managing Director of WildAid

                    Hong Hoang – Executive Director of CHANGE

WHERE:    Plaza 1& 2, Sofitel Plaza 1 Thanh Nien Street, Ba Dinh District, Hanoi

WHEN:       April 10, 2015, 02:00 – 04:00 PM

Stop Using Rhino Horn is a three-year campaign initiated by WildAid to reduce rhino horn demand in Vietnam. In partnership with the African Wildlife Foundation and CHANGE, and with support of many partners, the campaign aims to raise awareness of the rhino-poaching crisis, support Vietnamese lawmakers in strengthening enforcement efforts, and measurably reduce demand for rhino horn in Vietnam. The campaign is coordinated with Operation Game Change, an alliance to curb wildlife trafficking in Vietnam, especially the rhino horn trade, supported by the U.S. Embassy.

WildAid’s mission is to end the illegal wildlife trade in our lifetime. Working with hundreds of Asian and Western political figures, celebrities, and business leaders, including the Duke of Cambridge, Yao Ming, Jackie Chan, Edward Norton, and Sir Richard Branson. WildAid’s public service messages and educational initiatives reach hundreds of millions of people a week in Asia through donated media space. For more information, visit www.wildaid.org.

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