Over the four years since it was established, CHANGE has played a pioneering role in raising public awareness on environmental issues. Our key areas of focus have been climate change and renewable energy solutions and the illegal trade and use of endangered wildlife products in order to protect these species from extinction. To continue its development journey, CHANGE announces a new corporate identify program (CIP) that we hope will bring a greater degree of professionalism and synchronisation to our organisation, helping us to continue to thrive in coming years.
Our new logo, with its bright and vibrant colour scheme including spring green, yellow, french rose and deep-sea blue, represents the flexibility in CHANGE’s environmental solutions, as well as the distinctive personality of the organization. This rests of four key pillars: creativity; passion; inspiration and commitment. Within its white background is a human figure, underlining how CHANGE always accompanies the community in environmental protection activities, with the ultimate goal of benefitting people.
We believe our new identity is professional, modern and dynamic and it will feature across a range of publications such as business cards, T-shirts, envelopes, paper bags, and document papers. The image was created by Thai design agency Invisible Ink, who produced it as a congratulatory gift marking CHANGE’s memorable milestone. The logo honour’s our important mission and vision, which is to contribute to the enhancement of the development field in Vietnam.
Commenting on the special event, Ms. Hong Hoang, Director of CHANGE, said: “Today’s CHANGE is a result of a journey that has been supported by many passionate young people who dare to dream and take action, for a clean and sustainable Vietnam. The new CIP change is very significant, because it reflects the aspirations and positive energy of the people at CHANGE. I hope it will continue to inspire people to support CHANGE, and take action for a better environment for all of us.”
CHANGE’s new CIP will be introduced to partners and friends as well as put into official documents from January 2017.