The ‘Stop Using Rhino Horns’ campaign, organized by WildAid, African Wildlife Foundation and CHANGE, has released two Public Service Announcements (PSAs) which were made with the participation of artists Thu Minh and Thanh Bui – the goodwill ambassadors of the campaign. These PSAs produced aim to call out the community and change their beliefs as well as behaviors to protect the endangered rhinos.
These are two of the nine subsequent PSAs (previously announced), namely: ‘The Myth’ and ‘What I Found’. In ‘The Myth’ PSA, the 2 artists once again proved that the mythical beliefs of some people about the magic usage of rhino horn are wrong, and gave scientific evidences that rhino horn contains keratin, (the same substances found in hair and nail of humans), therefore it has no medical cures.
On the other hand, by their experiences during visit and business trips in South Africa last April, Thu Minh and Thanh Bui told horror stories about what they saw through the PSA titled ‘What I Found’, unique wild animals has been replaced by the bloody scenes of rhino killing, only for their horns…
