Wildlife

The “Be Their Bodhisattva” campaign

The campaign featured the imagery of 3 wild animals including a rhino with a cut-off horn, a mother and her baby pangolin with their scales being peeled and the elephant with his broken tusks, all bleeding from pain, portraying their current poaching situation in the wild.

The statues of these animals were displayed to be kneeling in front of Buddha statue, praying for an ease to their continuous suffering as illegal wildlife poaching has reached an alarming rate, therefore calling upon the public to reduce the demands for endangered wildlife trade and consumption.

The campaign is proud to be awarded with the Gold Awards in the Non-profit category at the Mobile Marketing Awards, Smarties 2019; Bronze Award in the PR and Outdoor category from ADSTARS 2019 in Busan, Korea; and the Most Outstanding Billboard in the Humanity & Society category, at OOH Award 2019, Vietnam.

Buy 1 Get 15

An unique exhibition with “Buy 1 Get 15” gift boxes to capture the consumers’ attention during Tet. The purpose of the campaign is to convey the revision laws of the Criminal Code (Penal Code) 2015 to the public, which stipulates that the trading, transporting or consuming of endangered wildlife products such as rhino horn, ivory, and pangolin,... can be punishable by up to 15 years in prison or 15 billion VND.

VIEWS Awards

2020 is the first year that the annual journalism VIEWS Awards (short for Vietnam Information on Environment - Wildlife - Sustainability Awards) was organized with the theme of “Paranomic view of the wildlife crisis”. The competition had attracted more than 200 from well-known and experienced journalists to passionate young individuals.

The entries ranged from documentaries investigating illegal wildlife trade rings to outlining the relationship of wildlife consumption and COVID-19 pandemic, stating that by protecting wildlife is protecting the public health and the global economy.